OUR HISTORY
Incorporated in year 2011, Greencore Pharma Inc (GPI) is a dynamic and passionate pharmaceutical company engaged in importation and distribution of pharmaceutical products in the Philippines. GPI started with several products that were entrusted by some of the nation’s leading importers of pharma products, our product portfolio has grown significantly through the years. GPI slowly built its product lines with the support of several local importing companies focusing on careful product selection and customer relationship as its initial formula for growth. Recognizing the competitive market conditions and aiming for sustainable growth, GPI started to find for new opportunities overseas in year 2012. While avoiding conflicts of interest among product lines with existing importing partners, GPI aggressively sourced out molecules that they aren’t able to supply and that the market was looking for.
Through the years, GPI has continuously increase working with other pharmaceutical importers and foreign manufacturers. Prudent growth of our portfolio helped solidify our foundation in the business. Entering different channels slowly and studying it carefully was the company’s approach when it comes to its distribution network. Armed with good network of partners (both suppliers and customers) and the ability to spot opportunities in certain segments of the market that were under supply, GPIwas able to achieve significant and consistent growth.
WHO WE ARE NOW
GPI has emerged as a respectable pharmaceutical company capable of serving the needs of the different segment of the pharmaceutical industry. GPI has worked with different segment or channels in the pharmaceutical industry (national ethical companies, regional distributors, wholesalers, chain drug stores, government hospitals and others) to establish a flexible and knowledgeable distribution network nationwide. We have successfully classified profile and select the best channels for particular molecule or source of the product. This “profiling” approach has made us successful in adapting to the ever changing competitive nature of the pharmaceutical business. We have learned to mix and match depending on all factors to help ensure success in the products launched.
WHO DO WE WANT TO BECOME
GPI aims to be one of the leading suppliers of innovative and ground-breaking pharmaceutical products. To introduce novel or first to generic products that have maximum impact to all Filipinos. A company whose its partners whether local or international deals with complete confidence and trust. GPI also aims to expand to the other segment of the healthcare industry with highly innovative and niche products.
OUR MISSION
To be a socially responsible pharmaceutical company that have integrity and “malasakit” as its core values in building strong and lasting relationship with all stakeholders.
To provide affordable and life-saving healthcare products to the Filipino people.
To build a company in which all members of the company have professionalism, expertise and sense of fulfillment in helping the company achieve profitable and sustainable growth.
OUR VISION
To be a reputable importer and distributor of healthcare products that will give value to both society and the company.
OUR CORE VALUES
MALASAKIT
A company who aims to incorporate the underappreciated unique Filipino culture of “Malasakit”, It’s a Filipino trait that doesn’t have an equivalent English translation. The nearest term would be CARE but it encompasses more meaning as it shows how one values things. As written by Mr Joey Mallari, It is compassion, accountability, ownership, and putting one’s interest behind others all rolled into one.. and then some.
Malasakit in dealing with all suppliers, clients and end-users. Applying into every decision big or small as genuine concern to our stakeholders for mutually beneficial partnership. GPI at its best will always try to avoid conflict of interest among its partner distributors. GPI also maintain courtesy among its partner manufacturers in product selection.
INTEGRITY
Integrity in all aspect of the business and dealings with others. Rooted in every decision and action by all within the company expound.
QUALITY
Not quality on the product as GPI believes that this need not be discussed or mentioned. Safety and efficacy is embedded in all pharmaceutical products as these are products are used for life-saving. What we mean by quality is the Quality of service, and reliability as a partner. Ability to handle adversity, problems and being there when needed. Transparency and ease of communication as a foundation in Quality service.